Catchy product names or small business names really gets the consumers attention. So before you ask how important a good name for a product or for a company is, the answer is it really is.
Perhaps the easiest ways to do this is to hire a professional naming company that is if you have the budget for it. If not there are other ways to do this. You can either call your good friends for a get together or perhaps brainstorm for a good name, you might find yourselves giving fun names for a certain product or a small business establishment. If you already have employees, you can have a contest with a minimum amount of cash prize and the award of which ”the one who coined the name of the company .’’
Though there are products or companies with good names that doesn’t succeed, others with bad names that do succeed. But why building your business with a disadvantages when having a good name can help you in a lot of many ways which includes: making your product or business easy to remember by the consumers because it’s fun, memorable and may be interesting for some.
You might ask what does my name mean and other name meanings when deciding for a name of your product or your company. A good name is one in which you can easily remember and you want to buy the product or avail of the services the first time you hear it. A bad name on the other hand is the one which you and your friends may be irritated just to hear it or the one you frequently ridicule.
The first thing you need to consider when naming a product or a business is you need to make a clear framework. This could be done by a clear description about your product or business. This should answer the question ‘what’ which is frequently asked by someone who never heard of it.
Next is expanding your framework or the description of your product. Let’s say you’re naming a restaurant so try utilizing the words delicious, fresh, and maybe affordable if it is.
When you have a long list of your product description, try combining words or compounding them. We’ll never know when you might just coin a new interesting term. You just need to play with words, or you can also consult a thesaurus to utilize other word meanings. Using rhymes and alliterations is effective in coming up with an interesting name also.
After coming up with a few of your favorite names, try testing them out. Ask your friends or make a random survey. Ask if will people easily recall it after hearing it, is it easy to spell, or pronounce. These minor details are important when it comes to advertising. Let people choose from the list, and the one which emerges at the top should be a reasonable name for your product or business.
After a well thought out plan about starting your business, you can easily spread the news with proper advertising and marketing. Pop the champagnes and good luck!